The Glenlivet Launches 50-Year-Old Whiskey Collection with NFTs and AI Labels

To mark its 200th anniversary, The Glenlivet distillery in Scotland has unveiled “The Twelve Elements,” a collection of 50-year-old whiskeys. This release incorporates blockchain technology via NFTs and utilizes generative AI for label design, blending tradition with innovation. Each bottle in the collection is paired with a unique NFT on the Ethereum blockchain, providing irrefutable proof of ownership through The Whisky Exchange’s Cabinet marketplace. Generative AI designs one-of-a-kind labels based on each whiskey’s respective element, offering a modern twist to the traditional art of whiskey labeling. The integration of NFTs and AI reflects a broader trend in the NFT landscape, where experts anticipate a shift towards utility and real-world applications beyond mere collectibles. Major brands like Mastercard, Budweiser, and Nike are also exploring the potential of NFTs for increasing transparency, traceability, and authenticity. The collection will be auctioned starting February 21, with prices expected to exceed $43,000, each accompanied by a digital certificate and shipping later this summer.